Would you like to get more traffic to your website? Are you interested in learning local SEO? If you nod to any of these questions, then keep on reading. Local SEO is slightly different from regular SEO since it involves ranking a website for location specific keywords. After all, if you’re a barber in Gainesville, you want to be at the top of the search engine for keywords like “barbers in Gainesville,” “hair stylists in Gainesville” etc. Once you are at the top of the search results of those type of keywords, then you will get more customers which will lead to more profits.
So, the first aspect of local SEO in Gainesville is properly optimizing the pages on your website. It means that you should create a list of location specific keywords to target. Then, you should include the place in either the URL or title of each page. It should also be included a few times throughout the copy. Also, when you write a page, you should create other pages that link back to that page that support the topic. It will help to boost the SEO of that page and help it to gain higher rankings.
Backlinks are also crucial to rank higher and in the local snack pack. You will need to get citations which are mentions of your business on other websites. When you are creating citations, do ensure that the wording of the address is the same for every single one that you create. You will also need to get other backlinks such as PBN backlinks that are based on the same niche as your website.
In conclusion, local SEO in Gainesville is relatively straightforward to do if you follow the tips above. However, it will take some time to rank depending on the competitiveness of your keywords, so remain patient and keep building links and your rankings will improve.