This talk was given at a local TEDx event, produced independently of the TED Conferences. Brad is disclosing several myths about the personality of Shakespeare. Was he just a gifted writer, whose works are worldwide famous? Or maybe he had his own success strategy being a talented entrepreneur by nature?

A trusted advisor to companies of all sizes, Brad Berens has enjoyed a wide-ranging career with storytelling as an organizing theme. From trend spotting at the USC Annenberg Center for the Digital Future, strategic consulting at Big Digital Idea, long tenure as the Global Chief Content Officer at events, editorial and marketing work at EarthLink, mentoring of startups (including at the Portland Incubator Experiment and the Nike+ Accelerator), and hailing back to his days as a Hollywood story analyst and award-winning teacher of Shakespeare and writing at U.C. Berkeley, Brad moves gracefully from the digital world to the “real” world and back again.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)


  1. Great talk, thanks for sharing!

  2. Stephen Berens Reply
    November 18, 2014

    Fascinating talk.

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