23 Comments

  1. bizopclothing Reply
    January 30, 2010

    It’s the marketing strategy that really makes all the differnece.

  2. jusalilchocolate Reply
    February 22, 2010

    Thank you for this video – it helped me with my business plan

  3. Ian, at what point should a company re-evaluate its strategy? What
    checks/balances should be in place to monitor its success? Thanks, Ivan

  4. Ian Heller Reply
    March 7, 2010

    Hi Ivan: Companies should have a very carefully thought-out balanced
    scorecard that shows performance vs. objectives, history and (very
    importantly) competitors. Companies should reevaluate strategy either when
    performance lags vs. objectives or competitors or when there is a
    significant event either within the company (e.g., an acquisition, a change
    in management, etc.) or in the industry (consolidation, new technology),
    etc. I hope that helps. Thank you very much for your question. Ian

  5. Thanks Ian. Great channel you have here. One of the few I revisit. Ivan

  6. thanks..

  7. The last core competency mentioned for Southwest Airlines is genius.
    Keeping planes in the air: Now that’s brilliant.

  8. HigherPlanes: The idea is that Southwest Airlines uses superior operational
    excellence to drive better asset productivity, i.e., keeping their planes
    working and productive (up in the air) more than their competitors. People
    of normal intelligence or better understand that without the additional
    explanation I provided for people like you.

  9. Chappy Sanders Reply
    February 23, 2011

    BORING!!!!!!!!!!!!!!!!

  10. thank u Ian

  11. good stuff straight forwARD and to the point! bring more

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    September 17, 2011

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  13. DEAR,MY STRATEGY ACTIVE

  14. Sales Kingco Reply
    January 31, 2012
  15. i bet you raed blue ocean strategy

  16. thefurminatorreview Reply
    May 29, 2012

    i have alwasy like ian heller.

  17. Chris Brown Reply
    August 16, 2012

    The Five Components of a Business Strategy´╗┐

  18. Currently, im thinking about doing BBQ catering; for this type of business,
    what kind of business planning format should I use to assure that I make
    all the necessary steps towards success. Thanks.

  19. Tina Brinkley Potts Reply
    February 27, 2013

    Good video! For entrepreneurs or small business owners that are operating
    alone, I would suggest adding the following….your plan of delegation to
    complete tasks, at what level will you use automation to follow up and how
    will you spend your time each week. Then hold yourself accountable to it.

  20. mountaneer121 Reply
    June 8, 2013

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    September 12, 2013

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  22. Vishal Mistry Reply
    March 13, 2014

    goog job lan!´╗┐

  23. Gannondalf Reply
    June 22, 2014

    For a core competency to provide [sustained] competitive advantage, it must
    be:
    Valuable AND non-substitutable to customers
    AND
    Rare AND inimitable for competitors´╗┐

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