In this talk, Engage // Innovate founder Christian Rangen shows the power of business model innovation.

Rangen shows how new tools, like Three Levels of Business Models and Business Model Canvas, enable companies to get started on business model innovation. Using examples like Disney, Google and Tesla Motors, Rangen shows how leading firms design not one, but a portfolio of business models.

More importantly, Rangen shows how our mindset prevents or enables us to come up with new business model designs. The Innovation Thinking Mode stearing our fast thinking processes affect our business model innovation to a far greater extent than previously thought. Becoming aware of the enabling or blocking powers of one"s own mindset is a key starting point for any business model adventure.

This talk was filmed at the “Learning to work differently with strategy" workshop seminar, in Stavanger, Norway, January 29th 2014.


  1. Christian Rangen Reply
    March 27, 2014
  2. Overflow Cafe Reply
    September 11, 2014

    great video

  3. Business Innovation Reply
    November 17, 2014
  4. Antonio Rivera Reply
    January 27, 2015

    The hardest part of the business model is creating the product or service
    at a cost that will allow us to make a profit not figuring out the
    different ways to sell it. The cow exercise is a great example on how to
    breakdown the frame of reference for a product to increase price but not a
    real business model example.

  5. Nice work on your presentation, could you please share with me the name of
    the type of paper that you use when presenting the 3 levels model, small
    green papers that seem to stick to to the white paper…?

  6. Tushar Kayande Reply
    April 17, 2015

    This is going to help me a lot in my entrepreneurship journey ..
    Thank you so much for sharing this kind of information. .
    Love you 

  7. Mihai Ionescu Reply
    June 30, 2015

    Strategy and the Business Model – Why the Business Model Canvas (BMC) is of
    no use in Strategy Management. Read the Pulse article:

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