*Instagram and Tumblr for Psychology*
Our Profession is not about sales: *it’s about a service*, that’s why it’s
important to make people to know us before knowing our “products”.
In my freelancer clinician experience I found *people buy me for first*,
only then they ask me about techniques: #personalbranding comes for first.
*What’s your story?*
Everyone has a Life, so everyone has a story to tell.
As we are Psychologists, we have an office, we have our outposts
(Associations, etc…), we make projects, we attend at events…
All of these activities set up our *professional identity* and make us
unique among thousands of Colleagues: it’s this Identity we want people to
This is important for usually people take some time to contact us: it’s not
a brick and mortar business (my last patient was following my posts for two
years before contacting me for a therapy).
Life is a Journey worth to be told…by a story…
Human beings always used stories to create a sense and a meaning of their
We are accustomed to listening and telling stories from the childhood.
Furthermore our mind tends to link different events into a unique flow.
*Why Instagram + Tumblr?*
We are visual beings, and a picture worth thousands words.
– #instagram : it’s visual, easy and funny to use.
Just a tap to shoot the picture, few taps to add some effect, write a short
caption, and here you go!
The good thing is you can cross-post on Twitter, Facebook, Tumblr.
You can geotag your picture to highlight the place you are in.
It has a very active community too.
– #tumblr : it’s the natural extension of my *Instagram strategy* .
I make my Instagram pictures to be reposted to my Tumblr site: the last one
is my real personal branding site (after my G+ page, of course!!!).
*How can us Psychologists use this workflow for Personal Branding?*
Though I started my first Tumblr blog two years ago, and I use Instagram
from many years, I just started to fix it for Personal Branding purposes:
Here some examples.
Remember: you’re not telling about your products, you’re telling about
– When you start a new channel/project:
– To show your outposts:
– When you read something that may brand you:
– To show your researches while on the go:
– To show your work (remember to be funny and respect the privacy!):
– Something more personal (remember to tell about yourself without
exceeding in self disclosure):
– When you are getting your tools ready:
– Some funny way to announce you’re reaching a work/event place:
– Something curious about the place you are working in:
– Show your commitment to an event or to a topic:
– Live blogging from during an event:
– Something curious about an event:
– A new point of view of an event:
– The results of your work
Remember to be curious and engaging: you’re talking to your audience!
*Ivan can you give me some tips about how to use Instagram?*
Just listen to the video hosted by +Jason T. Wiser of +On Track Tips |
Wiser Sites , where +Sue B. Zimmerman gives you some useful tips.
Then I announce you I’m setting up my *Boost your Psychologist Career
Project Newsletter* : it will be ready in autumn, but if you want to be
ready you can already subscribe HERE: http://eepurl.com/ZmeDT
Doctor Ivan Ferrero
PS: are you using social media for your Psychologist personal branding?
Tell me how and let’s talk in the comments…
I really needed to hear this for my clients and my personal brand, thank
you for hosting this interview.
*Instagram Strategies for Small Business Marketing*
Special Guests +Sue B. Zimmerman
Click the Timestamp to jump to the part of the Interview that interests you
And if you liked this, share it with a friend that is asking this same
00:27 Intro to +Sue B. Zimmerman
01:50 Podcast Launch Party! Enter to Win! http://jtw.bz/PodLaunch
03:50 Is Instagram a place for marketers to get involved in?
04:42 How can we leverage Instagram & Facebook?
06:26 How can I add more value to my Instagram audience?
07:30 #1 Tips, tricks, and strategies to optimize your Bio.
08:25 Why would a marketer or small business owner care about emoticons?
They seem like something for kids.
09:10 Jason said, “I am a desktop user and mobile to me is very clunky.
What would you say to someone that is not active on mobile?”
11:22 #2 Hashtag Strategies.
16:15 #3 Posting Strategies.
18:45 #4 Sparking the engagement.
21:15 How do we convert our engagement into sales?
23:30 Instagram loyalty. Why is it Instagram user convert into better
25:55 How active are you on all other social networks? How can someone be
all places at once?
30:10 Do you connect your Instagram to create a chain of auto posts? (i.e
Instagram > Facebook > Twitter)
27:50 My brand is not very visual – What can I do? +Jodi Okun
28:48 Is there an “Instagram market” for other kinds of business i.e.:
Psychology…? 😉 +Doctor Ivan Ferrero – Digital Psychologist
29:40 Should I separate my product from my personal Instagram? +Katey Kautz
29:57 I’d love to know what +Sue B. Zimmerman makes of the video functions
in Instagram. +Chris Wilson
31:42 *INSTAGRAM WINNER!!!*
+Kelsey Van Spengen @remax_edge
32:05 THE WRAP UP & CTAS
+Sue B. Zimmerman
*This weeks “Secret Question” Winner* +Debi Davis
to get next week’s “Secret Answer” be sure you have subscribed to the
*Sue B. Zimmerman QUOTES*
03:56 If you’re in business and you have a pulse, you need to be on
06:02 The secret to the success on Instagram is to define your market niche.
12:15 You wanna come up with your top 30 keywords that you use in your
industry, and you want to also come up with some that unique to you.
22:26 I have a way of converting every single follower to my opt-in…it’s
simply by communicating with them and building trust.
24:50 The engagement is on steroids on instagram if you do it with the
28:10 Don’t just grab a quote to grab a quote to throw up a quote, but make
sure they’re branding in a way that is resonating with who you are and what
28:38 In the description, you can say what that means to you when you look
at that visual image.
*QUESTIONS & COMMENTS FROM AUDIENCE*
+Angelique Duffield 04:25
+Chris Wilson 10:50
+Jodi Okun 27:50
+Doctor Ivan Ferrero – Digital Psychologist 28:48
+Katey Kautz 29:40
What was your biggest takeaway from this Expert?
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