Speaker(s): Professor Richard Rumelt
Chair: Professor Gordon Barrass
Recorded on 20 October 2011 in Sheikh Zayed Theatre, New Academic Building.

Developing and implementing a strategy is the central task of any leader. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate motherhood and apple-pie values and fluffy packages of buzzwords with “strategy."

Richard Rumelt is the Harry and Elsa Kunin Professor of Business and Society at UCLA Anderson.

An audio mp3 podcast is available here – http://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/player.aspx?id=1205


  1. Excellent presentation

  2. Fantastic perspective, Great learning

  3. Andersson A. F. Porto Reply
    January 8, 2014


  4. Muxima Degas Reply
    January 29, 2014

    What strategy really is, and why yours might not work – by Professor
    Richard Rumelt.

  5. FYI: I am Dr. of Ontology who has identified social challenges (business
    is social science) and offers easy and obvious solutions like: teach all
    children about money and business just the same way we do teach physical
    Read: Getting “Into-Great”: The 7 Billion Solution (What the best in the
    world don’t know they know). A section on strategy parallel’s Professor
    Rumelt’s very well and adds a social dimension for deep communication. 

  6. Kevin von Duuglas-Ittu Reply
    February 18, 2014

    It takes about 40 minutes of extremely long-winded explication of “no plan
    strategy” to get going, but strategy defined:
    *a coordination of forces in time and space; it exploits the predictable
    nature of the world (including one’s opponent) and coordinates forces; the
    competitive advantage of strategy is that focus, that coordination*

    – illustrated by the strategy of Hannibal

    just found this guy +Ric Dragon – seems like someone you might know or like
    to know. His book is probably better than this lecture.
    Good Strategy/Bad Strategy: the difference and why it matters

  7. Stefan Verstappen Reply
    March 3, 2014

    Pretentious name dropper, Give me two minutes in the ring with him and
    we’ll see what he knows about strategy.

  8. Not bad! I find this a decent introduction on the subject of strategy.
    Thanks for the upload.

  9. Dr. Yasser Arif Reply
    June 18, 2014

    Great stuff

  10. Dr. Yasser Arif Reply
    June 18, 2014
  11. Henry Kleive Reply
    June 26, 2014

    Good questions.. but it take some time to get to the point (s)

  12. Mahama Dawuda Reply
    August 4, 2014

    Good education. Keep me posted.

  13. not perfect of course but pretty good

  14. MrDanielMajid Reply
    September 21, 2014

    The audio is exemplary

  15. I have heard this talk a few times… it is absolutely brilliant. I shall
    watch it in video form, with great relish. Richard really is a Strat Man.

  16. James Briscoe Reply
    September 30, 2014

    Came across this classic…worth a watch!

  17. Pavel Burov Reply
    October 3, 2014

    Want a good strategy? Watch this talk, then read a book.

  18. Pawel Magnowski Reply
    October 5, 2014

    Good Strategy/Bad Strategy: the difference and why it matters

    A great rarity. High level presentation not filled with fluff.

  19. Paul Tansey Reply
    October 7, 2014

    This morning I started the day by watching this lecture by Richard Rumelt –
    author of the of one of my favourite books Good Strategy / Bad Strategy –
    the difference and why it matters. It’s an excellent start to the day.
    Highly Recommended.

  20. John Palmer-Snellin Reply
    October 21, 2014

    Thank you Paul Tansey from Intergage for suggesting this.

  21. GLORIA Gg WALKER Reply
    November 3, 2014

    Web: http://www.LinkedIn.com/pub/bill-flint/8/3b7/593
    Elkhart, Indiana
    Management Consulting
    500+ Connections
    Author Speaker of best seller book “The Journey To Competitive Advantage
    Through Servant Leadership”.

  22. moh'd amin al farahneh Reply
    November 13, 2014

    talking about strategy is so attractive but usually presenters like to talk
    about big examples like Enron’s failure or Apple’s success . but no one
    criticized Enron’s when it was profitable or critizized Apple when it was
    struggling. I really wish to see realistic approach for delivering

  23. moh'd amin al farahneh Reply
    November 13, 2014

    I didn’t see any talk on how apple going to keep its position as no. 1 or
    how samsung’s strategy differs from apple’s .
    steve jobs sadly didn’t live to enjoy his brilliant success but when it
    becomes good to ‘put all your eggs in one basket’ is Good strategy?

    it seems we just follow the current successful examples because they are
    just successful, tomorrow when Apple’s shares fall down will example of bad

  24. that first guy definitely smokes weed

  25. Because nations compete militarily one strategy that would cause a nation
    to beat its adversaries is to spend more on the military and get more bang
    for the buck than it’s potential adversaries. Cutting welfare spending is
    a way to generate the funds to do this. If a nation wants to beat it’s
    foes it can work on being a military super power and then use it’s military
    power to get economic and political advantage..

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