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Every business maintains a specific pricing objectives or goal that dictates the decisions that they make with regards to price-setting. Within each pricing objective, businesses have several strategies designed to assist them in achieving their objectives.

In this video we"ll discuss four of the common pricing objectives as well as highlight several strategies within those objectives.

If you have any questions please post a comment in the comments back and I"ll get back to you as soon as I can. Thanks for watching.


  1. John Smith Reply
    June 9, 2013

    Hello Matt, Would this be the same process when calculating the price for
    stocks? If not, Do you have a video that shows that?

  2. Alanis Business Academy Reply
    June 9, 2013

    Hi John, These objectives and strategies are primarily used by businesses
    when setting prices for various goods and services. As far as establishing
    prices for stocks, after the IPO stock prices will fluctuate based upon
    supply and demand. Companies can alter the price of stocks by instituting
    share repurchases or even stock-splits, however they don’t establish a set
    price as they would for actual goods and services. Are you looking for a
    video on the IPO process?

  3. John Smith Reply
    June 9, 2013

    In my assignment, I am trying to calculate stock prices, how dividend
    payouts and share repurchases are calculated, ex-dividends and effect the
    values existing shares owned by current share holders.

  4. John Smith Reply
    June 9, 2013

    Is there a video that you have that can help as your videos really help me
    as I am a visual learner. Thank You Matt. John

  5. Alanis Business Academy Reply
    June 9, 2013

    I thought that’s what you were referring too. Unfortunately I don’t have
    anything at this time John. I’m sure you can find case studies of existing
    companies and how they determined the optimal number of shares to purchase
    or offer. Glad you like the videos. I’ll try to incorporate some additional
    finance concepts in the future as that appears to be your area of focus.

  6. Prestige9999 Reply
    June 29, 2013

    Thanks Matt that was great. I really helped me to take few steps back and

  7. Alanis Business Academy Reply
    June 29, 2013

    Glad I could help.

  8. Daniel Banchev Reply
    July 3, 2013

    I really enjoy you’re style, very clear and comprehensive, well paced too.
    I hope you continue teaching more production / managerial / business
    economics, etc. Can I make a suggestion – I haven’t really seen a lot of
    effort here on YouTube from YT ‘teachers’ trying to niche their videos. For
    instance, I study Agribusiness and would love to have more agro examples
    on YT. Providing examples from different sectors might be e good strategy.
    I wish you best of luck!

  9. Alanis Business Academy Reply
    July 3, 2013

    Thanks for the positive feedback! At some point I’m going to run out of
    concepts I’m familiar with (probably sooner rather than later) so venturing
    into a niche market may be a good fit. Thanks!

  10. Keshia Cleverly Reply
    September 23, 2013

    @ john I think that’s more uour statistical measures

  11. Edgars Gaidels Reply
    October 28, 2013

    I so thank you for producing this material. It helped on my exam.

  12. Alanis Business Academy Reply
    October 28, 2013

    You’re very welcome! Glad I could help.

  13. Pricing strategy during PLC?

  14. Gleams Ndlovu Reply
    February 9, 2014

    How about survival, isnt it part of the pricing objectives?

  15. Poonam Pareek Reply
    March 8, 2014

    Thank you so much. Your Videos have been a great help 😀 

  16. Khyati Shah Reply
    June 21, 2014

    your videos will make me pass my exams with good marks… thanks a ton :)

  17. ulani erlank Reply
    November 3, 2014

    Such a great help. Thank you

  18. Thank you it made me understand easily

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