Brilliant video, tutor2u always provide high quality materials that help students much more than anyone else
wouldn’t coke life be considered a line extension rather than a brand extension?
Simpel and quite informative
Fantastic video. Thanks a lot!
Great video man, you explained it better than my shitty lecturer.
great video. understand now.
Can i query you about how you said diversification is the highest risk? I’d personally argue that is not the case for large, established businesses: this is because i’d argue that relying on multiple products and multiple markets can make a business much more secure in the long run due to the spreading of where income is coming from and not being reliant on a singular market. I would say diversification spreads risk which intern creates stability. If the business has the resources to diversify it absolutely should.
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