Category: Articles

How To Do Local SEO For Your Business

Would you like to get more traffic to your website? Are you interested in learning local SEO? If you nod to any of these questions, then keep on reading. Local SEO is slightly different from regular SEO since it involves ranking a website for location specific keywords. After all, if you’re a barber in Gainesville, you want to be at the top of the search engine for keywords like “barbers in Gainesville,” “hair stylists in Gainesville” etc. Once you are at the top of the search results of those type of keywords, then you will get more customers which will lead to more profits.

So, the first aspect of local SEO in Gainesville is properly optimizing the pages on your website. It means that you should create a list of location specific keywords to target. Then, you should include the place in either the URL or title of each page. It should also be included a few times throughout the copy. Also, when you write a page, you should create other pages that link back to that page that support the topic. It will help to boost the SEO of that page and help it to gain higher rankings.

Backlinks are also crucial to rank higher and in the local snack pack. You will need to get citations which are mentions of your business on other websites. When you are creating citations, do ensure that the wording of the address is the same for every single one that you create. You will also need to get other backlinks such as PBN backlinks that are based on the same niche as your website.

In conclusion, local SEO in Gainesville is relatively straightforward to do if you follow the tips above. However, it will take some time to rank depending on the competitiveness of your keywords, so remain patient and keep building links and your rankings will improve.

Most Powerful And Effective Mobile Marketing Words

The use of appropriate words is the most important element in decision making for marketing.

FREEmm2

It is obvious that this is a virtually a magic word around the world. Like for an instance, you offer a product and say: “Try our product, we have FREE SAMPLES”. Then change your defensive mode to open mode. The word “free” changes the attitude of people, makes them smile and generate hitch even with the most serious and cautious consumers, customers or prospects. In mobile marketing, this word has a virtually automatic reflex which touches people to see, read, download, subscribe for whatever it is free, even if they will not review or even a product is not that useful for them.

YOU

In mobile marketing, if you combine this word with the name of the customer or prospect, you will definitely grab their attention.mm

MONEY

By default, this word is able to draw attention from the poorest to even the richest in the world. In mobile marketing, money is a powerful word, but ineffective if it is not used properly. You should not use this to some person who got defensive and thinks more of what you’re talking even if it is not necessary. Whether the money is powerful, it makes people think so make sure to use proper statements.

EASY

In mobile marketing, “easy” is a word that promotes “call to action” for smartphone users because a smartphone is user-friendly. Any app that is easy to install, easy to configure is what customers wanted. The main goal should not focus not only on the simplicity but the time that is saved when using a product that is so easy to use.

WARRANTYmm3

Basically, this word applies best when it comes to products. It means that the company or individual will be responsible for any problems, damages or inconvenience in using the product. In mobile marketing, this word is excellent for developing confidence and that satisfaction is guaranteed for your customers.

HEALTH

It is an effective word when products come with this word which represents a positive state and welfare concerns. In mobile marketing, it is best reflected through images and videos by just using this single word.

NEW

This is a very effective word. You need to highlight something new and fresh about your product. In mobile marketing, this is very efficient to use with the new smartphone technologies complemented with products and services.

Things You Should Know When Building Your Company’s Website

The domain name does matter

The domain name is one of the few factors that you need to think seriously about your website / blog. You can not change unless you buy another but that is a waste of money and time because you will adjust the changes to your new domain name. Then one tip that you can consider at this point is to look for domain names with two words and an extension “.com”

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Quality is more important than quantity

If you don’t have quality content you may have many visitors but they will not stay a long time on your website because they notice that the information they are reading is not useful or unique so they just go their way and go elsewhere. It is best to update your blog regularly, but not obsessively, if you really want to be popular. Having quality contents is your top priority. So instead of spending three hours on creating four articles, it is best to use the same time making only one quality article. Being more specific, you must understand that your content should be interesting and attractive to visitors.

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Pareto’s law still applies throughout your business

Yes, that is correct. The “Pareto’s Law” still applies to your business.

80% of results come from 20% effort.
80% of the effects come from 20% of causes.

Below are two examples:

80% of the profit of a business is generated by 20% of employees.
80% of the land in the world is purchased by 20% of the world’s people.
80% of revenue is generated from a company 20% of its customers.
The percentages of 80% and 20% are not absolute, of course. It can be effective to some but not all. You can try this principle if it makes your business grow more than expected. These percentages can vary, but the essence of this great variation in proportions is what the law is based.

pareto

You need a community on your blog

Through a community, you can have more chance to have extra contributions, reviews, positive and negative also comments, which will keep you motivated to help, to improve, to make changes to your website and product.

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Try to answer every comment and every query you receive from your website’s contact form. With this, you can develop a sense of trust from your customers. The community helps you more connected to potential and returning customers. You can regularly post about upcoming events and updates about your products.

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